Simon Anholt is a Honorary Professor at the University of East Anglia. He has recently launched a Good Country Index which assesses each nation’s contribution towards the global good. Simon explains his index in this TED talk.
Watch the video to find out who the leading country is.
Where or what is the relationship between commercial brand consultancy — Prof. Anholt’s profession — and political science? Discuss.
Hello Bradley. Commercial brand consultancy is not my profession. Please check your sources.
My only sources were the articles on your own website. Passages such as:
“[Commercial] branding practice [for “places”] doesn’t apply in any straightforward way to management or promotion: good sense suggests, and research tends to confirm, that richness and complexity are valuable image attributes for any country, city or region…”
“… A and nuanced national image acts as an insurance policy against failure or a negative consumer experience of some aspect of the country, its people or its products: this, for example, is why America’s image incorporates deeply unpopular foreign policy alongside much- loved popular culture and products, and is still held in overall high esteem by many publics abroad…”
— and a great deal more in this vein; “commercial brand consultancy” seemed reasonably accurate to me. You’re a an expert in “branding” nations for “competitiveness in the modern world” (also quoted), and you’re recruited (and presumably paid?) by governments for such services — consultancy in a pretty regular sense, surely.
I just wondered where the science was in all this, is all. I am a student in PSI, incidentally — a “stakeholder”, in the parlance of “competitiveness”!